Launch a professional Shopify storefront with the catalog structure, payments, shipping, integrations, testing, and training needed to start selling confidently.
New store, growing catalog, or custom commerce build: we'll match the implementation to your business. ← Back to Web Services
Catalog size is one part of a Shopify build. Final scope and price depend on design requirements, integrations, migration needs, and other complexity, confirmed in a written proposal after discovery.
For new and smaller businesses launching a professional ecommerce storefront.
For growing brands that need a larger catalog, more design flexibility, and stronger ecommerce capabilities.
For businesses requiring a bespoke customer experience, complex integrations, or advanced commerce workflows.
Scope may include:
Every Custom engagement is scoped individually. The starting price is not an unlimited-scope package.
Discuss a Custom Build| Capability | Shopify Launch | Shopify Growth | Shopify Custom |
|---|---|---|---|
| Starting price | $1,500 | $2,750 | $5,000 / custom quote |
| Best for | New and smaller stores | Growing brands | Complex or bespoke commerce |
| Collections | Up to 5 | Up to 15 | Individually scoped |
| Base products | Up to 20 | Up to 50 | Individually scoped |
| Total variants | Up to 100 | Up to 300 | Individually scoped |
| App integrations | Up to 3 standard apps | Up to 6 apps | Individually scoped |
| Theme work | Professional setup | Enhanced customization | Custom UI/UX and development |
| Liquid / CSS | Not included as custom development | Limited, agreed scope | Individually scoped |
| Training | 60 minutes | 90 minutes | Individually scoped |
| Post-launch support | 14 days | 30 days | Per agreement |
A base product is the main item being sold. A variant is a purchasable option or combination under that product. A collection groups products for browsing or merchandising.
The same hoodie could appear in several collections, such as Hoodies, Men's, New Arrivals, and Fall Collection, without becoming four products.
Package allowances count base products, total variants, and collections separately. Complex catalogs, data cleanup, migrations, copywriting, image preparation, or requirements beyond the stated allowances may require a custom quote or approved add-on.
Most shoppers are on a phone, and a lot of themes weren't really designed for that.
Shoppers can't find what they came for, so they leave without buying.
Heavy apps and bloated themes drag load times and quietly kill conversion.
A dozen apps stacked on top of each other, half of them fighting for the same real estate.
Extra steps, unclear shipping costs, and trust gaps that stall the sale at the finish line.
Someone on your team is still touching every order by hand, and weak reporting means nobody can see what's actually working.
Need more than a standard package? Add catalog services, migration, custom design and development, advanced commerce features, integrations, analytics, or additional training. We scope these around your store, data, and operational requirements.
Additional catalog setup and data cleanup
Product copywriting and image preparation
Custom UI/UX and visual design
Custom Liquid, CSS, sections, or templates
Premium themes and paid apps
Advanced shipping, tax, or checkout-related configuration
Subscriptions, memberships, B2B, and wholesale
POS, CRM, ERP, email, marketplace, and API integrations
Store, customer, order, or catalog migration
Analytics, advertising feeds, and marketing automation
Additional training, documentation, or ongoing Shopify Care
Third-party theme, app, platform, transaction, and subscription fees are not included unless expressly stated in the proposal. Client-specific software is normally purchased and owned by the client.
We learn your business, goals, and catalog before anything is scoped.
A written proposal defines deliverables and final project price.
Agreement signed, initial payment received, project scheduled.
We collect product data, imagery, and the access we need to build.
Store structure and design reviewed with you before development.
Theme, catalog, payments, shipping, and integrations built out.
A real test purchase confirms checkout, taxes, and shipping work correctly.
You review the finished store before it goes any further.
Once approved and the final balance is paid, you activate your own Shopify plan and we transfer store ownership to you.
Domain connected, launch completed, training delivered, and your post-launch support window begins.
A quick note on step 9: we build on a Shopify partner development store so you're not paying Shopify for a plan before there's anything to launch. You choose and pay for your own Shopify plan only once the build is approved, then we transfer full ownership to you.
Pages built around how shoppers actually decide to buy.
Featured products, cross-sells, and collection logic that earns its shelf space.
Fast, accurate discovery, especially for larger catalogs.
Fewer steps, clearer costs, less second-guessing.
Fast, credible, and built for the device most shoppers are actually using.
Lean themes and semantic markup, not another app slowing things down.
Shopify provides and operates the hosted commerce platform. You own your merchant account, business data, and recurring Shopify, theme, app, and third-party costs. Synthos provides the contracted storefront strategy, configuration, design/development, integrations, QA, training, and optional ongoing Care. This is not our Managed Hosting service, Shopify already hosts your store; Care covers the storefront work on top of it.
Both plans are prepaid monthly with automatic billing. Included hours don't roll over; approved extra work is billed at $100/hour. Initial term is three months, then month-to-month with 30 days' cancellation notice. Stores not built by Synthos require a $250 onboarding/store audit, waived for Synthos-built stores. Response targets are for initial response, not guaranteed resolution time.
Need help beyond your storefront, order routing, reporting, or fulfillment? See AI Systems & Automation →
Store examples and verified results go here once current projects are complete and merchants have approved sharing them.
Baseline problem, work completed, and verified or qualitative result.
Coming soonBaseline problem, work completed, and verified or qualitative result.
Coming soonBaseline problem, work completed, and verified or qualitative result.
Coming soonCatalog size is only one part of a Shopify build. Design complexity, data quality, integrations, shipping rules, migration needs, custom development, and third-party systems can change the scope. After discovery, Synthos provides a written proposal defining the deliverables and final project price.
A base product is the main item, such as "Classic Hoodie." Its color and size combinations are variants. One hoodie offered in 4 colors and 5 sizes is 1 base product with 20 variants.
A collection is a storefront grouping such as New Arrivals, Men's, Hoodies, or Sale. A product can appear in multiple collections without being counted as multiple base products.
No, unless a proposal says otherwise. Third-party fees are separate and are generally paid directly by the client.
After the agreed scope is approved and the final required balance has been paid.
Shopify Launch and Shopify Growth use a 50/50 schedule: 50% due at contract signing and kickoff, the remaining 50% due after approval and before store transfer or launch. Custom projects may use a 40/30/30 milestone schedule instead: 40% at contract and project start, 30% at the defined design or development milestone, and 30% before transfer or launch. The applicable schedule is stated in your proposal and agreement. A store is not transferred or launched until the final required balance is paid.
Yes, both. New builds and redesigns/replatforms follow the same discovery-first process.
Yes, this falls under Shopify Custom. Migration starts with a review of your current platform, catalog, and order history before we scope the move.
Book a short consultation. Bring your current URL if you have one, your platform, your timeline, and the one thing slowing you down most.
A few extra questions here help us prep before the call: current URL, platform, deadline, revenue band, catalog size, and your top constraint.